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GLOBAL GROOVE (1973), Nam June Paik
"This is a glimpse of the video landscape of tomorrow, when you will be able to switch to any TV station on the earth, and TV Guide will be as fat as the Manhattan telephone book."
So begins Global Groove, a major work in the history of video art. This radical manifesto on global communications in a media-saturated world is rendered as an electronic collage, a sound and image pastiche that subverts the language of television. With surreal visual wit and an antic neo-Dada sensibility, Paik brings together cross-cultural elements, artworld figures and Pop iconography.
Pepsi commercials appropriated from Japanese television are juxtaposed with performances by avant-garde artists John Cage, Merce Cunningham, Allen Ginsberg, and the Living Theatre; dancers moving in a synthesised, colourised space to Mitch Ryder's Devil with a Blue Dress On are intercut with traditional Korean dancers; Charlotte Moorman, her image wildly synthesised, plays the TV Cello; Paik and Moorman play the TV Bra for Living Sculpture; Richard Nixon's face is distorted by a magnetically altered television; and in an ironic form of interactive television, Paik presents "Participation TV", in which he instructs viewers to open or close their eyes.
This is a controlled chaos that suggests a hallucinatory romp through the channels of a global TV. With its postmodern content, form and conceptual strategies, Global Groove stands as a seminal statement on video, television and contemporary art.
Presented in association with the Paik Studio and Electronic Arts Intermix (EAI), New York, as part of the Ulster Bank Belfast Festival at Queen’s.